The unofficial renaming of the suburbs- Developers touch new lows
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Psst! don’t look- Mumbai Suburbs are changing….names!
Take away my good name & Take away my life- Anonymous
Though clichéd, I cannot resist quoting Shakespeare from Romeo & Juliet here “A rose by any other name would smell as sweet” due to the apt context. But apparently Mumbai builders seem to disagree with the Bard and have launched into a renaming spree while selling properties. Obviously they firmly believe that the so-called “lesser” known locations will benefit from them being herded along with their more “popular” cousins. Yeah! As if calling Dahisar as Upper Borivali will change the property value of a housing project overnight and give it the sheen and polish it was missing till now.
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